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At the Beijing Olympic games, Australians
thought Canadians absolutely rude because all their apparel sported the
name Roots. Well, root in Australia is a very crude word and I would not
like to explain what it means in this well respected magazine.
My self hypnosis CDs were not selling until I
noticed the labels were not self explanatory. One had to read what was
on the label to know what the recording was for, and no one has the time
to do so. There was no congruency between what it was and the image the
label projected. Now the labels depict the content of the recordings and
the CDs are selling well.
I recently had an interesting experience that
prompted me to write this article so you too can benefit from it. One of
our courses named Hypno-Doula was not attracting many students. As usual
when wanting inspiration, I “slept on it”. ( I am teased a lot about
this by my colleagues who trained here at the Hypnotism Training
Institute of Alberta) Upon awakening the answer was there, loud and
clear: the name Hypno-Doula was bringing an image very different from
what the training was all about and the beautiful and valuable service
the graduates could provide to women and men alike.
Having more than 300 hrs of classroom instruction
in hypnosis and hypnotherapy clinical hypnotherapists trained at the HTI
of A (Hypnotism Training Institute of Alberta) who take this training
help women (and men) from conception, through a healthy and enjoyable
full term pregnancy, and to experience a safe and fulfilling birth
including post partum birth or rebirth of a family. The name of this
program has now been changed from Hypno-Doula to Hypno-Baby Birthing.
Are you getting the picture?
Consider the chef at a mining camp who had
laboured a complete day making Roulade. To the chef’s despair, not one
miner even looked at them.
Knowing miners, the assistant camp manager told
the chef to put his Roulade back on the menu, this time with the name
"rolled minute steaks in gravy". All the miners loved it and kept coming
for more until they were all gone.
So, what is in a name? The image it brings to a
person’s mind. It is as simple as that.
To your success, and more,
Anny Slegten
Certified Clinical Hypnotherapist,
Director, Hypnotism Training Institute of Alberta.
www.success-and-more.com
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